NineLives Health Monitor
A concept e-commerce website for a smart health monitoring collar for cats.
Project
NineLives is a concept project for a smart health collar that monitors cat health 24 hours a day. The brief I set for myself was specific: build an e-commerce experience for a subscription product in a category that has never prioritised cat owners.
Most pet health trackers are designed with dogs in mind, and the few that target cats borrow the same aesthetic: clinical, tech-heavy, and cold. Cat owners are emotionally driven. They need to feel that the product actually cares about their cats, not just monitors them. The goal was a brand they would immediately recognise as theirs.
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I chose illustrations over photography to bring warmth and playfulness into a space that rarely has either. Where most pet devices rely on stock photography of dogs and owners, the NineLives world is built around cats just going about their lives. Every illustration was edited to include the collar, making the product feel native to that world rather than placed on top of it.
