NineLives Health Monitor
A concept e-commerce website for a smart health monitoring collar for cats.
Project
NineLives is a concept project for a smart health collar that monitors cat health 24 hours a day. The brief I set for myself was specific: build an e-commerce experience for a subscription product in a category that has never prioritised cat owners.
Most pet health trackers are designed with dogs in mind, and the few that target cats borrow the same aesthetic: clinical, tech-heavy, and cold. Cat owners are emotionally driven. They need to feel that the product actually cares about their cats, not just monitors them. The goal was a brand they would immediately recognise as theirs.
Illustrations
Illustrations were chosen over product photography to bring warmth into a category that usually feels cold. The cats needed enough personality to carry the emotional weight of the product, so every illustration was edited to include the NineLives collar, making it feel native to the brand rather than stock.
The yarn ball
The yarn ball CTA was designed to feel part of the illustration world rather than sitting outside it. Instead of a standard button, it becomes something a cat would actually chase, keeping the playful tone consistent right at the moment when the page is asking someone to buy.
Anxiety as a focus
Anxiety detection was chosen as the lead feature because worry is the real problem cat owners face. General health metrics feel abstract. The fear that your cat is hiding something serious is specific and emotional, and that's what the page needed to speak to directly.
Colours
The colour palette was built around trust rather than fitness tracker energy. Blues signal reliability and calm across the whole experience. The coral red is used sparingly, only where the page needs to direct attention, so it never makes the product feel aggressive or sporty.
The purchase flow
The purchase page was designed to make a subscription feel like a simple, confident decision rather than a complicated commitment. Colour and size selectors, clear tier differences, and a minimal layout remove friction at the moment when a visitor is closest to buying.
Type
Role
Role
Year
Link
Anxiety as a focus
Anxiety detection was chosen as the lead feature because worry is the real problem cat owners face. General health metrics feel abstract. The fear that your cat is hiding something serious is specific and emotional, and that's what the page needed to speak to directly.
Colours
The colour palette was built around trust rather than fitness tracker energy. Blues signal reliability and calm across the whole experience. The coral red is used sparingly, only where the page needs to direct attention, so it never makes the product feel aggressive or sporty.
Illustrations
Illustrations were chosen over product photography to bring warmth into a category that usually feels cold. The cats needed enough personality to carry the emotional weight of the product, so every illustration was edited to include the NineLives collar, making it feel native to the brand rather than stock.
The purchase flow
The purchase page was designed to make a subscription feel like a simple, confident decision rather than a complicated commitment. Colour and size selectors, clear tier differences, and a minimal layout remove friction at the moment when a visitor is closest to buying.
Type
Role
Year
Link
Project
NineLives is a concept project for a smart health collar that monitors cat health 24 hours a day. The brief I set for myself was specific: build an e-commerce experience for a subscription product in a category that has never prioritised cat owners.
Most pet health trackers are designed with dogs in mind, and the few that target cats borrow the same aesthetic: clinical, tech-heavy, and cold. Cat owners are emotionally driven. They need to feel that the product actually cares about their cats, not just monitors them. The goal was a brand they would immediately recognise as theirs.
The yarn ball
The yarn ball CTA was designed to feel part of the illustration world rather than sitting outside it. Instead of a standard button, it becomes something a cat would actually chase, keeping the playful tone consistent right at the moment when the page is asking someone to buy.