NineLives Health Monitor
A concept e-commerce website for a smart health monitoring collar for cats.
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NineLives is a concept project for a smart health collar that monitors cat health 24 hours a day. The brief I set for myself was specific: build an e-commerce experience for a subscription product in a category that has never prioritised cat owners.
Most pet health trackers are designed with dogs in mind, and the few that target cats borrow the same aesthetic: clinical, tech-heavy, and cold. Cat owners are emotionally driven. They need to feel that the product actually cares about their cats, not just monitors them. The goal was a brand they would immediately recognise as theirs.
